The Society for Serviceology, in collaboration with the European Institute of Japanese Studies at Stockholm School of Economics, Sweden, is thrilled to announce ICServ 2025: Green Economy and Service Innovation: Shaping the Future of Business and Society. This distinguished international conference will take place in Stockholm, Sweden, serving as a dynamic platform to bring together leading researchers, industry practitioners, policymakers, and thought leaders from around the globe.

The conference will delve into the transformative potential of AI-driven service innovation and its alignment with green economy principles, addressing some of the most pressing challenges of our time. It will explore how service innovation can drive sustainable development, foster environmental responsibility, and reshape industries to support more equitable and sustainable societies. ICServ 2025 aims to bridge academic research and real-world applications by emphasizing interdisciplinary collaboration, paving the way for innovative solutions that combine technological advancement with ecological and societal well-being.

Topics

ICServ 2025 welcomes contributions on the following subjects, but not limited to, which have a wide multidisciplinary and international perspective:

• Sustainable and green for social impact
• Green energy for social impact
• Servitization / Product-Service Systems
• Service-led Growth of Society and Economy
• Service Ecosystem and Value Co-Creation
• Service Culture
• Service Internationalization
• Service Engineering & Technology
• Service System
• Service Innovation
• Service Marketing & Management
• Human Aspects in Service
• Industry Practices
• AI-Enhanced Service Design and Delivery
• Ethics, Privacy, and Trust in AI-Driven Services
• Transforming Business Models with AI in Service
• Emerging Technologies and the future of service
• Service Capability
• Service Design
• Service Digitalization
• Service Disruption