The emergence of disruptive ecosystems leads to new dimensions also in IS development and operation, which poses a challenge in managing change across multi-disciplinary teams and leading innovation initiatives at a global level. Design thinking is introduced to tackle this, as it applies problem-solving techniques through co-creation among stakeholders. It enables early exploration and validation of design(s) of new services and disruptive business models.

The Scene2Model tool allows the creation of the digital twin of the design thinking artifacts to be shared among globally distributed networks, IS developers, and stakeholders, and maximize collective intelligence efforts in the digital age. In this context, the digital twins are digital conceptual models that can be further enriched with domain knowledge to be integrated with existing business assets.

The interplay of conceptual modelling and design thinking establishes a connection between unrestrained design artifacts and formal abstractions, facilitating digital agility and innovation in IS development.

Speakers

Wilfrid Utz received his PhD from the University of Vienna, Research Group Knowledge Engineering in the field of metamodel design and conceptual structures. He has been involved in international research and innovation projects and gained experience in the field of modeling method conceptualization, meta-model design, and implementation of modeling tools using ADOxx in various application domains. His research and professional interest relate to knowledge representation using metamodeling concepts and platforms.

Iulia Vaidian received her master’s degree at the Vienna University of Economics and Business in Supply Chain Management and gained experience in design thinking, business process management, and conceptual modelling concepts and technologies in her responsibilities as part of the Research Group Knowledge Engineering from the University of Vienna and the OMiLAB team. She is responsible for the organization of the NEMO Summer School Series, has been involved in various EU-funded projects, and coordinates the OMiLAB Community of Practice.