The digital era requires a rethinking of the infrastructures, networks, and processes needed to design and manage innovative solutions. In this context, hybrid environments are needed to allow stakeholders from different domains to collaborate, share their expertise, generate new ideas, and transfer knowledge in a joint effort (within a domain-specific setting). The OMiLAB Community of Practice operates in such an environment, actively supporting and contributing to knowledge transfer through a wide range of activities. The core component of OMiLAB is the Digital Innovation Environment, organized into three pillars: Business Model Co-Creation, Agile Digital Twin, and Digital Lab Experimentation. To connect the business domain, as well as the virtual and digital world with physical devices, conceptual modeling is utilized. This paper presents and discusses a product-service design case driven by the OMiLAB Community of Practice for the Factory of the Future (FoF) ecosystem. As main contributions, the study highlights the requirements for managing this community of practice and its role in leading the transformation towards a FoF ecosystem. The presented findings are based on the experience of the EU-funded DigiFoF Project (Erasmus+).