The emergence of disruptive business ecosystems, which are supported by complex value-creating processes, software products, and digital services, poses a significant challenge in managing change across multi-disciplinary teams and leading innovation initiatives at a global level. Design thinking is introduced as an instrument to tackle this complex task, as it applies designer problem-solving techniques for agile, ideation, prototyping, and testing in innovative processes through co-creation among stakeholders.
The goal is to generate ideas by using different design thinking methods, based on tangible visualization of certain aspects of the problem within a developed solution space, where collaboration plays a central role. Design thinking enables early exploration and validation of design(s) of new services, smart products, and disruptive business models, but it restricts to location and temporal availability of stakeholders. Absent stakeholders must be informed afterward, which is often not directly supported by the design thinking methods applied.
Participants will be introduced to storyboards as a selected design thinking method building upon SAP’s Scenes approach. Haptic paper figures are used to develop innovative ideas and build a visual storyboard of the identified challenge and proposed innovative solution/offering. Participants will observe the end-to-end process of a software tool-supported transformation from haptic scenes into digital representation of the realized design artifacts. In this context, these representations are digital conceptual models that can be further processed, decomposed, and enriched with domain knowledge to be integrated with business assets already available.
Scene2Model also acts as a software-supported environment for co-creation in a Digital Innovation Environment, aiming to break the limitations of the working environment and distributed teams, facilitating the transfer of ideas from the physical to the virtual world.
Tutorial Structure
- Theoretical Foundations: Design Thinking in the Digital Age
- Practical session: Scene2Model in Action
Tutorial Organizers
Wilfrid Utz received his PhD from the University of Vienna, Research Group Knowledge Engineering in the field of metamodel design and conceptual structures. He has been involved in international research and innovation projects and gained experience in the field of modeling method conceptualization, meta-model design, and implementation of modeling tools using ADOxx in various application domains. His research and professional interest relate to knowledge representation using metamodeling concepts and platforms.
Iulia Vaidian received her master’s degree at the Vienna University of Economics and Business in Supply Chain Management and gained experience in design thinking, business process management, and conceptual modelling concepts and technologies in her responsibilities as part of the Research Group Knowledge Engineering from the University of Vienna and the OMiLAB team. She is responsible for the organization of the NEMO Summer School Series, has been involved in various EU-funded projects, and coordinates the OMiLAB Community of Practice.
