OMILAB@Hochschule Heilbronn
"Digital transformation of business models, value networks, and enterprise architectures."
We focus on conceptual modeling and the digital transformation of business models, value networks, and enterprise architectures, with particular emphasis on artificial intelligence, cybersecurity, and business process innovation.
About the OMILAB Node
The OMiLAB at Heilbronn University of Applied Sciences (HHN) is a creative and experimental environment that empowers students and researchers to explore the full potential of conceptual modeling. It combines analog and digital methods to design, simulate, and test business models, processes, and digital solutions in an intuitive and hands-on way.
OMiLAB@HHN is embedded in the Business Information Systems program and will be integrated into various courses, including artificial intelligence, cybersecurity, and modeling. Beyond teaching, it serves as a platform for applied research and regional collaboration. Planned projects with local companies focus on developing digital business models and applying AI in business processes.
OMiLAB@HHN is embedded in the Business Information Systems program and will be integrated into various courses, including artificial intelligence, cybersecurity, and modeling. Beyond teaching, it serves as a platform for applied research and regional collaboration. Planned projects with local companies focus on developing digital business models and applying AI in business processes.
- Key research and teaching topics include:
- Business models and their role in digital value networks and ecosystems
- Cross-organizational enterprise architecture and system design
- Cybersecurity, risk management, and resilience in digital infrastructures
- AI-supported process optimization in retail, service, and manufacturing sectors
Competences
- Business Models & Value Networks
- Enterprise Architectures
- Cyber Security
- Artificial Intelligence
About the Hosting Organisation
Heilbronn University (HHN) is one of the largest universities of applied sciences in Baden-Württemberg, Germany. With a strong focus on engineering, business, and computer science, HHN offers more than 60 bachelor and master degree programs across its four campuses in Heilbronn, Heilbronn-Sontheim, Künzelsau, and Schwäbisch Hall. These include full-time, part-time, and work-integrated study models, ensuring both flexibility and practical relevance.
HHN maintains close partnerships with regional industry, fostering strong connections between education, research, and real-world application. The university's in-house startup center also supports students and researchers in pursuing entrepreneurial ambitions.
The OMiLAB Node is hosted by the Business Information Systems program within the Faculty of Business at the Bildungscampus Heilbronn. This campus enables close collaboration with renowned research and educational institutions. Furthermore, Heilbronn is emerging as a vibrant hub for artificial intelligence, uniting AI development, application, research, and education. This thriving ecosystem provides an ideal environment for innovation and interdisciplinary collaboration.
HHN maintains close partnerships with regional industry, fostering strong connections between education, research, and real-world application. The university's in-house startup center also supports students and researchers in pursuing entrepreneurial ambitions.
The OMiLAB Node is hosted by the Business Information Systems program within the Faculty of Business at the Bildungscampus Heilbronn. This campus enables close collaboration with renowned research and educational institutions. Furthermore, Heilbronn is emerging as a vibrant hub for artificial intelligence, uniting AI development, application, research, and education. This thriving ecosystem provides an ideal environment for innovation and interdisciplinary collaboration.
Impressions
Have a virtual look at the OMiLAB!
Results
Get an overview what this OMiLAB has accomplised! Selected results are presented below as a contribution to the global community:
Network Business Model Architecture (NBMA)
All further results of the OMiLAB Node are via the organizer.
Activities
The following, selected activities are organized by the OMiLAB.
OMiLAB@HHN at Business Day 2025
As part of the official lab openings at the Faculty of Business, OMiLAB@HHN presented its methodology to the public during Business Day 2025. The lab showcased how conceptual modeling can be used to design, digitize, and automate business models and processes. Visitors experienced hands-on demonstrations—from paper-based modeling to digital transformation and low-code automation. The integration of physical systems, such as robotic arms, highlighted the lab's applied research focus on digital business innovation.
NEMO2022 - Design and modeling of digital value networks, business models and architectures in the energy domain of the future
Since Germany's nuclear phase-out, the EU's New Green Deal and the Ukraine conflict, the energy industry has been undergoing a profound change that is bringing about a change in market structures and a redesign of business models and supply chains. Due to the dynamic further development of business models, related enterprise architectures and information systems, the energy transition is of particular relevance for IS research. The lecture gives a clear overview of the current situation and highlights the role of conceptual modeling for the coupling of circular economy systems, value creation networks, business models and enterprise architectures.
Resources
The following cyber-physical resources are available at the OMILAB node:
Scene2Model
Business Layer using SAP Scenes
Dobot Magician
Proof of Concept Layer CPS-Device
mBot
Proof of Concept Layer CPS-Device
Publications
Relevant publications of the OMILAB node: